Friday, November 17, 2017

Does Black Hat SEO Really Work?

In the field of search engine optimization (SEO), there are three kinds of techniques webmasters may follow in order to help attain good page rankings: white hat, gray hat, and black hat SEO. While we all know that white hat SEO deals more on the quality and relevance of content on the site, and gray hat techniques focus more on methods that stand in between the white hat and the black hat. Black hat SEO meanwhile is not actually recommended since while it can produce positive results instantly, it can eventually put your site on peril because of the violations you would be incurring by following their techniques. But as to your site’s performance metrics, does black hat SEO really work? 

black white hat seo
Before we come with an answer to that question, let us first review the common techniques which fall under black hat SEO:

Cloaking

Page cloaking is among the common practice among webmasters who want to earn high page rankings in a short period of time. In cloaking, you use an automated script that shows a different web page to a search engine spider (Googlebot) from that of a human user. In the black hat perspective, cloaking increases the page views of an unpopular site at a faster rate, hence increasing its ranking in search engines. Cloakers give fake pages to bots or spiders, these pages filled up with keywords making them search-engine friendly, while at the same time providing the real web page to actual users.

Invisible text

Another black hat technique is the use of invisible text. This is the use of hard to read texts (either the fonts are too small or of the same color as the background) which are actually links that when clicked accidentally, redirects the visitor to another site (usually ad sites). Invisible texts are effective for pay-per-click ads, however they do tend to trick users who may not want to visit the ad in the first place.

Doorway pages

Some SEO firms prefer practicing the use of doorway pages in order to achieve high site rankings. There are sites which open on pages with no content, but it will redirect you to the actual destination page.

Spam

Spam are worthless web pages with nothing on them; they are created for the sole purpose of attaining high rankings in the search engines. They pose to contain the information you are looking for, but rather show up to be pages filled with a myriad of advertisements which you may find annoying.

Keyword stuffing

In keyword stuffing, the webpage is filled with keywords, even paragraphs containing keywords that don’t make any sense. Like the other methods, keyword stuffing is meant to improve the site’s rankings since the use of keywords are SEO friendly.

Actually, these techniques do bring about drastic changes in your site once you apply them. The main goal of these methods is to increase your site’s page ranking in search engines and search results in keyword-based inquiries. As stated earlier, there are SEO companies who prefer to use some of these techniques mainly because they are easier and bring in the results faster. Hence, if you are desperate enough to change the current status of your site, then these techniques can actually help you.

It doesn’t really matter which technique you use in improving your website; the white, gray and black hat methods provide you with almost the same results. However, search engines do have their own rules and regulations which you have to conform with. Google as well as other search engines have set up these conditions to maintain justice and fair play amidst the competition of different sites found in the internet. Also, black hat methods in a way trick human users by not providing them with the things that they are asking for, or giving them things which they don’t need.

Using these techniques can easily end the life of your site, since search engines have imposed penalties to those caught doing these practices. These penalties range from suspension of the site to actual termination of the site. Given so, it is better to stay away from these techniques since despite providing you with instant results, in the long run they can damage your business and put all your efforts into waste.




Author bio:

Beatrice Howell, writer and editor for Phdify.com
A high qualification, experience in students newspapers, Beatrice works with dissertations, essays, articles, reviews, summaries and other students work, help in university selection and preparation to entry exams.

Tips for Junior Web Developers

With more and more businesses moving online these days, it’s becoming increasingly useful to acquire coding skills. Like any profession, one has to start from the bottom. Luckily for learning web development, there is plenty of information and tutorials available on the internet, but it’s easy to overwhelmed and put off with so much information. So, here’s some tips for when you’re first starting out.

Learn the basics first

This is probably the most important thing to do. It’s easy to get carried away while coding, so you will want to try and ground yourself and make sure you have covered the basics. It’s not a good idea to dive into building a sophisticated web application when you don’t understand what a “for” loop is. So, make sure you’ve spent adequate time learning the fundamentals before branching out into the more complicated stuff.

Learn from others

If you work in an environment where you can view other, more experienced developers’ code, then that’s great. Make sure you immerse yourself in their code and ask them as many questions as possible. You will want to strive to understand every line of code you can read. They may not have written it perfectly but as long as you’re learning it will still be beneficial. If you don’t have access to code bases where you work, then take a look at open source code libraries, there’s millions out there.

Find a mentor

Another fantastic way to speed up your learning is to ask a colleague who knows how to code, or contact a tutor on the internet and ask them to be your mentor. This might mean they would perform code reviews on your work, or to even pair program with you. This will help you rapidly speed your understanding up as you will be able to ask them specific questions which you would probably not be able to ask in any other context.

Divide and conquer

Probably my favorite technique is the method of applying the divide and conquer principle to your programming. This takes a little bit of time to master but it works the same as in any other context. You will start with a big problem, such as the need to build an entire website, and break it up into smaller problems, such as the need to build a header, footer or navigation bar. By utilizing this strategy, you will be able to tackle larger problems and not get overwhelmed.

The road to becoming a web developer is a long and challenging one. However, if you follow these tips, you’ll be creating complex web apps in no time.



Author bio:
Written by Daniel Boterhoven from Viewport Tech.

Tuesday, November 7, 2017

How to Choose Perfect Blogging Niche for your blog?

Are you thinking of launching a blog? If your answer is 'yes', then it is really a great news! You have the first step down here. Before you decided to launch a blog, you should know what your blog would be, means the niche you target. Beyond doubt, you can launch a blog anytime you like, but there are something you need to keep in mind about your blog and its niches. Moreover, these types of blogs are sometimes as successful; due to the reason, most of the people search the Internet to find out only one question what would be my blog niche? The answer is simple. You can choose any niche for your blog; it can be for health, entertainment, sports or multiple things in one. Let us see what the niche is.

What a Blog Niche is?

A niche is normally that your blog concentrates and would be about or the type you focus to write for your visitors or the topic you covers to share information to the audiences. You can have a broad niche or a tight one, but there is no ‘’incorrect’’ niche. Because, all niches are good, but to find the best fits is a challenge and your passion would go for that.

However, when readers look for solving the issues and your blog is nothing but ramblings on a random topic, how your blog will solve their issues? That is why niche blogs are popular these days. For example, whether you wish to stay updated on fashion, sports or other trends, you will follow the exact trends because your rely that they will continuously solve your issue. Whether you wish to alleviate the boredom, you may hit up the buzz feed or any other entertainment or sport blogs, which continuously deliver the solution to your boredom.


Let us see the example of the niches

  • Blogging
  • Technology
  • Online marketing
  • Health and fitness
  • Gossip
  • Cooking and recipe
  • Sports and games
  • Interior decoration
Normally a niche blog targets a large number of audiences, and keeps them coming back repeatedly. Now the question is how exactly can you choose or find your blog niche? Read out these topics below.
  • Choose the Niche you like to write and love to write
  • Find your passion and write on that
  • Find a hole in the market and choose the niche
  • How to find the best niche possible
  • How to dominate your niche
  • Your network and your niche

What Your Passion Is?

Everybody has the things that they love. Everybody has the things that they like to read and sometimes love to write. If you have something passion like that you should share your knowledge through blogging. Blogging is one of the most reliable ways by which you can share your knowledge to the people all around the world. Select your passion first and start blogging. It is easy, because it can be sport, online marketing, technology, health and so on.

What Special Area of Expertise You Have?

If you have a special area of expertise, like healthcare, health and fitness, sport or technology, you can select anyone niche or multiple to start blogging. There are many people around the world having their own niches and those niches are good and proved to be the best when they share knowledge to others. You need to have a question, what can you write to share your extensive knowledge to the people online.

Look at your final list

By now, you have come to know about blog niches and have already selected few to start blogging on them. Maybe you have decided only one niche and maybe you have six. It is okay, but you should look at the list you have chosen and according to that find your passion, for which you can write unrestrained.

Be Confident and go for that

Last, but certainly not the list, there is no set-in-stone niche for your blog to target. When your passion meets, the perfect niche and you are comfortable working on that you will get your niche, whatsoever the niche is, sport, fashion, technology, health or others.



Author Bio:
Sunny Chawla is a Marketing Manager at AIS Technolabs - a Web-design and Development Company. Helping global businesses with unique and engaging tools for their business.

Wednesday, October 25, 2017

How to Make Laptop Battery Last Longer

How to Make Laptop Battery Last Longer

If you want to learn how to make your laptop battery last longer then you can do this without spending any money. Many people who want learn how to make their laptop battery last longer are not usually doing anything that is too much on the CPU. That means that the laptop is simply wasting energy being fast when it doesn't really need to. There are features that can be used in Windows 7, Windows 8, and Windows 10 to balance this but they are not always as dependable as you would think when it comes to making your laptop battery last longer.

If you want get the most out of your laptop battery then you will have to use the laptop BIOS settings to help you. You will need to access this menu as soon as you power up your laptop. That means you will need to figure out which button your laptop responds to before Windows starts up. This button is usually ESC, F1, F2, or DEL. Of course, this button can be different from those, but those are the most common.

In the laptop BIOS settings you can change the settings for the operation of the CPU. Instead of allow the CPU to switch to and from speeds, you can simply force the CPU to be always low. In most cases, that is more than enough to do things other than play video games. This will greatly increase laptop CPU battery performance. The laptop CPU is usually the part of the laptop that drains the most energy so the laptop CPU battery usage is almost always a major part of the laptop battery life. Aside with helping with laptop battery usage, this will also increase the life of the laptop itself since it will also be operating at a much lower temperature than normal.

Another thing that you can do in the laptop BIOS settings is force the screen brightness to be low even when the AC adapter is plugged in. Any type of light that bright is assured to drain a lot of energy regardless if it is on a laptop or not so that is a great way to prolong laptop battery life. You can also disable error beeping, remove unnecessary boot devices, and disable any device that you know that you are going to use anytime soon to prolong laptop life. Individually, those things are minute but they add up when you perform all of them at once. Need more laptop caring tips? Bestprogramminglaptop.com is a good resource to know more about Laptop battery caring tips.

What do you do to ensure long lasting for your laptop battery? Let me know in the comment section.

Friday, August 25, 2017

4 Surprising Ways Artificial Intelligence will Empower Consumers

4 Surprising Ways Artificial Intelligence will Empower Consumers

Ever wonder what makes Siri search the items inside the iPhone and on the web by recognizing your voice? How does Google listening work?

Artificial Intelligence and data science have already infused in this consumer-oriented generation, but we have not realized it yet. It has been quite a while that natural language processing, speech recognition, and gesture recognition system took over the market with their all new features, but what are the new things in AI that are yet to come? Few amazing transformations are:
  • Retailing sector to become AI-ready
  • Voice Recognition will change the game
  • Search engines to become smarter
  • Machine learning to bring revolutionary changes
Recently we got to learn about a verbal spat between Elon Musk and Mark Zuckerberg over the probable risk and opportunities brought by AI. Believe it or not, but we already accustomed to Artificial Intelligence and probably waiting to witness jaw-dropping inventions.

Some of AI inventions we have known till yet are:

Machine Learning
A branch of AI that equips machines with cognitive intelligence to make decisions

Natural Language Processing
An invention that lets the machine fetch output by decoding the command given in human voice

Neural Network
A system that imitates human brain to improvise the existing systems

Let us find out what else we can expect in future in AI?

Retail to get skyrocketing advancements

Imagine if you visit an apparel store and a virtual reality helps you wear the clothes of your choice and decide if it looks good on you. Also, what if a consultant or an assistant recommends various attires as per your choice? This is actually going to turn into reality as retailers are collaborating with AI firms to analyze the hidden customer patterns and uncover the ways in which they can be used to personalize the shopping experience of customers.

Voice Recognition to play a major part

It would not be too much to say that voice recognition has been the most popular invention AI has given to modern consumers. However, in coming years voice recognition is going to play a major part in advancing the e-commerce applications in a plethora of ways. Till now you had to manually open the store and browse through the categories, however, the e-commerce apps will get smarter by deploying voice recognition systems that will browse the categories with voice commands. All you will have to do is command the category you want to explore and the app will take you there. Interesting right?

Complex queries to be processed

At times we put a query in the search engine and it fetches different outcomes that we didn't expect at all. Like the one shown below:

Complex queries to be processed

This is where search engines were lacking till now as they were not able to process the complex queries rich in text. However, with the advent of artificial intelligence, the search tools now will be able to understand the context and find the most suitable answers as per the query. Not just this, but search engines are improvising its algorithms to fetch the relative outcomes too. For example, you search 'running' it would suggest shoes compatible for that purpose.

Machine Learning to learn new things

Ever since the news of IBM Watson running the US Open Championship in collaboration with US Tennis Association in the year 2016, it has left the world wondering how far machines have come.

IBM invented a new concept called "cognitive concierge" equipped with Watson's AI capabilities, which was to help the attendees communicate with Watson for common questions and find the useful reply. The natural language classifier embedded in Watson helps it converse with human and we can definitely expect many more events to be conducted with the help of Watson in not-so-distant future.

Not just this, but Watson has also designed and edited a trailer for a movie called Morgan (Horror movie) by getting trained for multiple horror movies without human intervention.

No wonder a few years from now and you will be able to control all your devices and appliances with just one command from your mouth. AI has come a long way since its inception and with its continuous improvement, we can definitely expect AI to utilize closely in our daily lives in the coming years in ways we have never imagined before.


Author Bio:
Sonal Maheshwari has 6 years experience in various technology platforms such as Salesforce, Digital Marketing, CRM, SQL, JAVA, Oracle etc. She has worked for companies such as Wenger & Watson Inc, CMC LIMITED, EXL Services Ltd and Cognizant. She currently writes for Intellipaat who provide online training for professional courses. She loves pursuing excellence through writing and has a passion for marketing and technology. She looks for new challenges in media as well as helping technology companies. She had successfully managed and run personal technology magazines and websites.

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